Make a Difference: Vital Voices x Target’s A New Day Collaboration

Fashion with a good cause!

How cool is it when your favorite brands advocate for your favorite causes?

This past fall, Target rolled out an exclusive, limited-time capsule collection under its year-old A New Day proprietary brand to spotlight Vital Voices, a DC-based nonprofit. The 20-year-old org connects visionary women with supportive entities and initiatives on social advocacy roles such as gun violence and human trafficking protections. Its board of directors includes Sally Field and Diane von Furstenberg among honorary chairs such as Senator Dianne Feinstein and Hillary Clinton!

The A New Day + Vital Voices collaboration spans 36 pieces of women’s apparel, accessories and stationery, each designed to spotlight female leadership and empowerment.

I recently discovered the collection, and treated myself to the Women’s Polka Dot Scarf – A New Day™ + Vital Voices in black and white with a red trim, and the Women’s Polka Dot Canvas Clutch – A New Day™ + Vital Voices, which I’m using as a super lightweight, roomy cosmetics bag!


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