Think Pink, Shop Pink! BCRF x Oprah Magazine x Papyrus Unite for a Cure


Pink is the most optimistic color of the rainbow, representing compassion, romance, joy, and of course, National Breast Cancer Awareness Month!

To mark October’s important mission of finding a breast cancer cure, O, the Oprah Magazine has proudly partnered for the third year with the Breast Cancer Research Foundation, one of the nation’s most efficient breast cancer charities, which has been raising funds since 1993 to end breast cancer through cutting edge, groundbreaking research and scientific breakthroughs.

The org, founded 25-years-ago by Evelyn H. Lauder, began this month on an upswing by announcing its $63 million commitment to fund breast cancer research through 2019, with grants supporting around 300 scientists across 14 countries. BCRF is one of the nation’s most efficient and responsible nonprofits, committing 91 cents of every dollar towards its mission to end breast cancer.

This year, a dozen incredible, world-class brands have united behind O, the Oprah Magazine and BCRF’s Shop Pink initiative to support the organization’s #betheend mission, which donates a percentage of its proceeds towards breast cancer research. You can find the admirable campaign in the October 2018 issue on pages 74-77.

Along with my fellow OMag Insiders, I’m proud to support those impacted by the disease through partner products that range from watches to dresses to carpets. To acknowledge the important cause, I’ve partnered with O, the Oprah Magazine, BCRF, and the premium stationer Papyrus for its special edition BCRF cards: Hello Gorgeous, Heroes Wear Heels, and Breast Cancer Hero!

A little glamour (and a quarter from each card purchased) goes a long way towards beating breast cancer and saving lives.

(Above: Hello Gorgeous BCRF Friendship Card)

(Above: Heroes Wear Heels BCRF Birthday Card)

(Above: Breast Cancer Hero BCRF Friendship Card)

Thanks to improvements in treatment, increased awareness, and earlier detection, the risk of dying from breast cancer has dropped 39% between the late 1980s and 2015, but it’s still the second-leading cause of cancer death in women. This year, about 266k new cases of invasive breast cancer will be diagnosed and about 41k women will die from the disease, and the mortality rate is 42% higher among black women than white women (stats via the American Cancer Society.)

Breast cancer is a disease that has affected us all, so finding a cure is equally close to our hearts. Together we can beat breast cancer, make a difference to everyone who’s been impacted by the disease, and help save lives! Donate to BCRF today!

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